This program is meticulously crafted for marketers aiming to master digital and social media marketing strategies or expand their expertise in this field. Offered as a six-month certificate program by IIM Calcutta, it starts with enhancing general management skills before advancing into both foundational and sophisticated aspects of marketing across digital and social media platforms. Participants will be immersed in the latest trends, best practices, and technologies for impactful digital and social media marketing. The curriculum is anchored on the three fundamental pillars: traditional marketing analytics, search marketing, and social media listening and analytics, emphasizing the integration of practical experience, digital simulations, and classroom learning to ensure a comprehensive understanding of marketing strategy and digital strategy.